Martine De Koning

Kennedy Van der Laan

Contact Details

Kennedy Van der Laan


Martine is an expert in franchise, distribution and agency transactions and litigation. She combines in-depth knowledge of EU and competition law with a deep understanding of commerce and trade. She is praised for her “sharp strategic insight, knowledge and creativity in providing solutions”. She handles litigation and arbitration in a “smart, assertive and effective” manner.


Martine structures complex international cooperation such as the setting up of franchise networks and channel agreements. She represents domestic franchisors in their international expansions plans and also assists foreign clients with establishing a presence in Europe, the Middle East and Africa”. Martine is a “shrewd contract drafter and negotiator”. Martine’s interests include trade unions and treaties (EU, WTO, ASEAN, APEC, NAFTA, Caricom), customs and exports regulations and sanctions. The impact of Brexit on commercial agreements catches her special interest.


Martine is a thought leader on pricing matters such as rebates, tying, excessive pricing, dynamic pricing, royalties, license and franchise fees, for dominant and other parties. With her lifelong focus on the fashion and retail sector she acts for her clients on internet sales restrictions, third-party platform restrictions, geoblocking, omnichannel (seamless marketplace), e-commerce, inventory sharing, dual distribution, horizontal and vertical data sharing, licensing of know how and technology, loyalty programs and big data.



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