Carol Greenwald


Contact Details



Text Box:  Carol Schiro Greenwald, Ph.D. is a marketing and management strategist, trainer and business development coach. She works with professionals and professional service firms to structure and implement targeted, strategic, practical programs. Her clients become more successful at bringing in business that fuels firm profitability.

Her book, Strategic Networking for Introverts, Extroverts and Everyone In-between (American Bar Association, Law Practice Division, January 2019) forms the basis for training and coaching programs that link business development activities with both personal and firm goals.

Carol helps individuals and firms structure their practice around their clients. Her approach is captured in her book, Build Your Practice the Logical Way – Maximize Your Client Relationships (with Steven Skyles-Mulligan, American Bar Association, 2012) which provides a guide to creating a client-centric practice. The result is a firm differentiated from the competition by its client-centric core and the ability to attract and keep better clients.   

Coaching &Training


§  Trainer & Coach

?          Strategic networking for professionals, practice groups and firms interested in creating integrated, productive, successful networking strategies.

?          Client communications, an approach that helps professionals understand how to respond to clients’ requirements in a way that demonstrates competence and responsiveness.

§  Leadership

?          Work with Individuals to boost their leadership capabilities, enhance their client management and business development skills, and enable them to lead teams constructively.

?          Coach professional firm leaders to use Emotional Intelligence leadership in their daily activities.

 Business Development/marketing Plans

§  Strategic Planning

?          Design business growth plans that reflect the goals of firms, project teams, practice groups, branch offices or individuals.

§  Strategic Networking

?          Create strategic networking programs to further the goals established in the individual’s or firm’s strategic plan.

Carol is a Fellow of the College of Law Practice Management [COLPM]. She is a well-known speaker and frequent contributor to legal periodicals. She was, for many years, a contributor to and editor of Strategies, the Legal Marketing Association’s national publication. She is Past-President of the Legal Marketing Association, Metropolitan New York Chapter, and was a lecturer on the faculty of the New York University Marketing and Management Institute.  

Carol is also the editor of and chapter author in Grow Your Practice:Legal Marketing and Business Development Strategies, New York State BarAssociation, 2015.

Carol graduated from Smith College, received an M.A. from Hunter College, City University of New York [CUNY], and a Ph.D. from The Graduate Center, CUNY. She held a post-doctorate Eli Lilly fellowship at the Bunting Institute of Radcliffe College. Visit her on the Web at


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