Dee Schiavelli

Contact Details


Dee Schiavelli, founder of Results Marketing for Lawyers, is a national business development consultant. She advises and coaches clients on effective ways to develop new business and create client loyalty. She has successfully helped lawyers in all aspects of business development, including:

  • coaching individuals enabling them to more effectively bring in new business
  • creating a strategic profile and using LinkedIn as an important marketing tool that promotes their reputation and expands their professional network
  • building a strategic marketing infrastructure enabling the firm to be client-focused
  • writing solution-oriented content for websites and LinkedIn Profiles
  • improving and maximizing relationship-building skills
  • preparing and implementing firm-wide marketing plans and initiatives

Dee has more than 25 years experience working with law firms and has served as marketing director at several top-tier firms in New York before starting her own business. Earlier in her career, she was a senior manager of marketing at two global accounting firms. Dee has worked extensively with firm leadership, practice areas and individuals in large and small firms. Her experience has enabled her to understand law firms and how to help lawyers bring in new business.

 Dee is a certified Social Media Strategist who works with firms and individuals on how to maximize their social media presence to build their business. She focuses on LinkedIn and coaches lawyers on how to set up a professional, client-focused profile that relates to their clients’ needs. Dee helps lawyers expand their network and build business generating relationships.

 Speaking and Writing:

Dee is a proficient speaker on marketing topics at professional associations, organizations and universities and has presented seminars, workshops and lectures focusing on the skills lawyers need to build their practice. She has spoken at:

  • American Bar Association, Law Practice Division
  • Arizona Women Lawyers Association
  • Association of Legal Administrators
  • Legal Marketing Association (LMA), Southwest and Metro New York Chapters
  • Los Abogados Hispanic Bar Association
  • Maricopa Bar Association
  • Phoenix School of Law
  • Pima County Bar Association
  • Practicing Law Institute
  • State Bar of Arizona
  • University of Connecticut School of Law
  • Yale Law School
  • Young Lawyers Division of PCBA and State Bar of Arizona

She is the author of:
Editor and contributing author of the Marketing Success: How Did She Do That? (American Bar Association 2015), and contributing author of Grow Your Practice: Legal Marketing and Business Development Strategies (New York State Bar Association 2015)

Help! Someone Change My LinkedIn (ABA Law Practice Magazine 2014)
Why Lawyers Need A Business Coach (The Writ and NJ Bar Journal 2012)
Why Lawyers Should Use LinkedIn (Attorney at Law Magazine 2011)
Social Networking – A Marketing Tool for Lawyers & Other Professionals (The WRIT 2009)
Measuring Marketing ROI (The WRIT 2007)
I’m Too Busy to Be Marketing (AWSCPA Newsletter 2007)
Good Relationships Bring New Business (Tucson Business Edge 2007)
Teaching Lawyers to Ask about Customer Service (Strategies Magazine, 2006)
Making Oral Presentations, NALFMA Newsletter (1996)
Marketing to Cultural Differences, NALFMA Newsletter (1993)


 American Bar Association, Law Practice Division


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