John Villafranco represents clients in investigations conducted by the Federal Trade Commission and state attorneys general involving advertising and marketing. John also represents challengers and advertisers before the National Advertising Division and the National Advertising Review Board, and counsels clients on issues involving advertising substantiation, privacy and data security, electronic commerce, dietary supplement labeling, promotion and marketing, fair credit reporting, multi-level marketing, debt collection practices, truth-in-lending, health and safety, environmental marketing, and standard certification. John’s litigation experience includes litigation with the FTC, consumer class action defense in state and federal court, and Lanham Act litigation. John is an active member of the American Bar Association’s Antitrust Law Section. He is currently Chair of the Task Force on Artificial Intelligence & Machine Learning and Co-Chair of the In-House Institute. He will be Chairing the 2021 Consumer Protection Conference and is past Chair of the Consumer Protection Committee and the Advertising Disputes & Litigation Committee. He was also Editor-in-Chief of the first edition of the treatise Consumer Protection Law Developments.