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The Importance of Location for Your Law Practice

By Eric Giordano posted 07-08-2019 01:22 AM


It’s crucial to do a good analysis before deciding on the office location for your law practice. Today, clients are looking for services that are easily accessible, so finding an ideal location cannot be overlooked.

You can do simple research by asking fellow lawyers about their experiences and seek their advice. Let’s cover here the importance of choosing the best location for your law practice.

Local SEO

The internet has made it easier for people to find the products and services they are looking for. In that regard, most law practitioners are using their websites to attract clients.

People looking for legal services depend on Google to find law firms operating within their locality. So, it’s important for your law practice to have a great office location that will be picked up by Google Map.

You must have a physical office space, a business email address, and a business phone number to create a Google My Business listing. It’s only by doing this that your target clients will be able to find you easily after searching on Google.

Client experience

Your workplace has a lot to do with attracting new clients. Office spaces where clients feel at ease discussing their needs have higher customer retention rates. It’s because people want to regard their legal matters as private, especially cases relating to criminal and family issues.

Sharing office space with other lawyers might bring uncomfortable experience to your clients. Besides, most of the times, your law practice’s name will not be displayed outside the office building, meaning that there will be fewer people getting attracted to your services.

On the other hand, having your own office space, you can create a great experience for your clients by having cozy furniture and private space. If you are looking for the best location for your law practice, try UpFlip who can help you to find you a suitable office building for your needs.  

Small town

Lawyers have a lot of flexibility to work either in big cities or small towns because of the availability of the latest technologies. With the presence of strong internet connection and broadband capacity, you can practice without a problem anywhere you might want to. Here are some reasons why some attorneys choose to have offices in a small town:  

  • The level of competition from other law firms is lower in small towns than in big cities.
  • The cost of living is lower in small towns to enable their practices to incur fewer expenses.
  • Small town lawyers are mostly general practitioners because clients believe they are capable of handling everything. 

The focus of your practice

The location of your office should be determined by the services you provide to your clients. For example, if your practice requires you to appear in court often, it’s ideal to have your office close to a courthouse. This will save you a lot of time and also the travel expenses.

You might also need to consider the location of your targeted clients. An attorney specializing in consumer-related cases, the best place to have an office is in a busy metropolitan location where it will be convenient for clients to meet you.

For divorce attorneys, clients who are already stressed by their experiences wouldn’t prefer to go to a highly populated central business district to see their lawyer.

Another aspect to consider when choosing your office is the opportunity of interacting with different people. You will boost your legal services if you interact with your targeted market.

This is the only way that you can develop relationships resulting in people giving your business. For example, choose an office space that is near to restaurants so that you can meet with potential clients during lunch breaks.